Business to Business Marketing. Industry: Laser Printer market

Table of Contents Introduction         4 Market surround         5 Market Segments         11 merchandise Offering         14 Organizational Strength & Weakness         15 Product position         17 Adoption Cycle         18 Product(s) sprightliness Cycle         20 Ansoff Product Matrix....................................20 BCG Matrix................................................21 Bowmans Strategy Clock.................................22 Market Sh atomic number 18......................................................23 gross tax income Forecast....................................................23 Marketing admixture         24 Product         24 legal injury         27 Placement         28 Promotions         29 Advertising         29 Event Marketing         31 Public Relations         31 On-line Marketing         32 Monitoring and Evaluation         34 Reference..................................................................36 Introduction This securities industry placeing project describes the general course of attain and recommendations for the market effort of colour in laser Printer. It describes about the opportunities in the printer market environs such as market size, trend, technological, economic and market profitability. familiar market element based on the public, non-public, government and end-user sector. drive segment that depart be on hotel industry and harvest-feast offering go out be based on reproduce Phaser 7700 Color Laser Printer. It will also explain betray and product positioning, tactics strategies for fuji Xerox technology Australia. Marketing objectives consent 2 components: 1)          closing -         differentiate our product and serv ice from our competitors. -      Â!  Â Â Increase market constituent and sales -         Ehance relationship with our animated and new customers -         Increase marketing effort -         Expand the number of distributors 2)         Benchmarking -         cost reduction as a benchmark to increase Xerox annual revenue Market Environment Market Trends         During November 2002, the laser printer market trend had shown a optimistic growth of 12%.         Laser printer sales had posted a 6% volume growth and 16% increase in value. A positive year-on-year growth trend is evident in this segment. Market advantageousness         The volume of competition among existing competitors -         At least 12 existing competitors in the marketplace -         Product offering and strategies offered by the competitors are different. -         numerous or equally balance c ompetitors. -         Competitors commitments are high towards pass on members and customers. -         Competitors... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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