Knowing Your Audience Paper and Communication Release Essay

No one will ever for buy off the events that took empower on August 5, 2010. Many wad from all around the creative activity sat glued to their television orders watching a story that around feared would eat up a tragical ending. The Minera San Esteban Primera Mining Company had a tune ahead of them that no conjunction e truly wants to expression. 33 exploitrs were confine in a small copper color tap that had collapsed in northern chile and they had to report this unseasoneds to the families, employees, and eventually the world. The minters were confine 300 meters below land with very little food, oxygen or water.The first priority was to vex search and deliverance efforts to locate these men trapped in the mine and remove them as quickly as possible before there oxygen supplies were depleted. The next daunting task would be to inform the families of these men that an awful accident had taken step to the fore and the worst thing that could expire to a miner did . Rescuing these men was the very first priority of the gild but keeping everyone else inform on their safety and progress was every bit as beta since the company had already come under leaven for a collapsed mine just a year ago.Since there were so many different groups of people involved in this accident Family members of the trapped miners, employees of the company, media, investors and spectators across the globe understanding of the diverse audience would be all important(p) in conveying the various details that would follow in the hours and old age ahead. The message of the trapped miners had to be delivered appropriately to each group of people without any confusion or misunderstanding. What would you say to the wife whose husband was trapped?How could you reassure your employees that were non trapped that they will not fall in the same fate? How could you reassure the investors that this will not happen once again? With all those questions unanswered, the company brou ght in their spokesperson to represent them during the search and extradite of their miners. Bringing someone in to be a familiar face during this accident would bring reassurance to all parties that everything that could be done was beingness done. A spokesperson was besides important because they would be able-bodied to convey important information and deliver messages that kept everyone informed.Since the Minera San Esteban Primera Company had an iffy safety designate over the years, which actually included some fatalities maintaining the image of the mining company that their first priority was the trapped miners also became increasingly important. The families of the miners had to be informed first and foremost. The company had to assure the families that they would be the very first ones to be notified of any news concerning the trapped miners. They had to chouse that everything was being done to hold dear their loved ones safety and that a plan for their hand over wa s in place.As the rescue efforts hold opend, the families were to be kept informed. In run to ease their stress and worry, face-to-face communication was determined as the trounce way to bring up-to-date information. This would alleviate any anxiety matte up waiting and would help to assure them that their loved ones were the first priority. A place at the mise en scene of the accident, known as camp hope was set up for the families so they could wait for news from below. Each family was prone a chance to see and speak to trapped loved ones, via a new fiber optic video line that snaked down to where the men were trapped. one clock the families of the miners were updated, the communication could then be shifted to the employees, who needed reassurances of their own. Mining is a very dangerous trade and they needed to know that their futures were not in danger, corresponding their co- movementers who were trapped beneath them and that they had a job to return to once this puc kish ordeal was behind them. From there the community, investors and media would need to be informed on rescue efforts. Delivering this type of message could be quite difficult given the companys past track record with regards to safety.The media would want to get their hands on this story and pick it apart to spin a very negative picture. The company would have to realize that announcing to the world that their copper mine had collapsed would have negative consequences. Ensuring that factual information was being delivered in a timely fashion would be critical to the companys image. To combat all the negative press, the company chose to utilize press-releases along with call back and television interviews to get news out to everyone.The tone with which they delivered this information would also play a huge role in assuring families and spectators that everything was being handled with care and speed. At the end of this two-month rescue mission, all 33 miners had been pulled from t he scene and had all survived. Chilean President, Sebastian Pinera, stated he would launch an extensive investigation into the accident (Weik, 2010). The families, workers and community of this small copper mine would be changed ever by the events that took place on August 5, 2010.This long rescue emergence took careful planning and through the information provided by the companys spokesperson to all parties involved everyone felt as if they played a part in the rescue of these support men. intercourse One opposite Communication with Family Members Today, August 5, 2010, we received devastating news of a collapsed mine at the San Jose Cave. 33 of our men are now trapped. A man of men have been sent down to survey the damage and after(prenominal) descending over 400 meters, it was discovered that the ramps had collapsed. We are in skillful cooperation with investigators to find out exactly what happened.At this time, we do not know anything about the condition of these men. Wo rds will never be able to express how deeply saddened we are by this tragic accident. Our thoughts and prayers are with these brave men and with each one of you as well. Please be uncomplaining with us as we bug out rescue efforts. We are determined to rescue all 33 men and have already contacted the Chilean disposal to assist with the rescue efforts. As we get information, we will personally electrical relay that to you. In an effort to provide you with the most up-to-date information, we have effected a camp where you may stay while rescue efforts continue at the mine.I wish we had more information at this time but this is all we know. Our only priority is ensuring the safety and well-being of these men. Communication Two Press Release As of August 5, 2011 a tragic accident occurred in one of our copper mines in San Jose, Chile. A cave-in has left-hand(a) 33 of our miners trapped 700 meters underground. It appears that the roof of the mine collapsed. Rescue workers and governm ent officials have been contacted and are working diligently to locate and rescue our men. We do not know the safety of these men at this time and will work around the clock to determine this.The rescue workers are planning to begin drilling soon to attempt to locate the 33 workers. We are cooperating full with the Chilean government as well as the Federation of Chilean Mining Workers and the Confederation of Copper Workers. We will continue to operate the mines at this time according to the policies and procedures of these organizations (Parry & Rettner, 2010). Our thoughts and prayers go out to all the miners, families, employees and rescue workers. We will keep you all updated as we receive information.