Apple’s Success, Service and Innovations

CASE The Success of the iPod and iPhone raises the licensing question for orchard apple tree. Again 1. theatrical role the Cyclic Innovation Model figure to illustrate the innovation growth in this case and provide a brief description? orchard apple tree started in 1977 when its first personal ready reckoner was be aftered by Steven Jobs and Steven Wozniak. The thing that was different about the orchard apple tree Macintosh personal estimator was that it employ a mouse driven operating system, which was not cosmos used by separate computers at the snip.Microsoft were using a Microsoft discus Operating System, which they licensed to completely other PC manufacturers, orchard apple tree refused to do this which limited it to only people who bought orchard apple tree computers, this led to Apples sh ars falling significantly. Although Apple had an arguably better operating system they were losing in the mart, because Microsoft licensed other manufacturers to use their operati ng system it became the common home plate system. This stubbornness although at the time seen to be foolish at the time, has helped with their victory today (Trott, P 2012).Apples technological research over time (and the return of Steven Jobs) led to the creation of the iPod. In 2001 the iPod was launched, from 2003 the sales of the iPod heavily increased, generating colossal profits for Apple, and give the brand more exposure. To help Apple surge with the grocery store competitors they kept meliorate and modifying the iPod, whilst still being able to fr testify its price. They did this by making modified versions such as the iPod Shuffle, and upgrading other models. Apple has continued to upgrade and invent in the altogether products to keep its customers and attract new ones.This has been done with the iMac, iPod, iPad and iPhone, adding new technological features, such as giving peals other multipurpose uses such as an iPod substitute as nearly as the invention of th e apps store. Their technological developments to make these products do all sorts of amazing new things has given them a enormous upper pass around in the market (Trott, P 2012). Apple have made a positive shift in the market transition since they first started, from the entrance of the Apple Macintosh in 1976 at the Homebrew Computer hunting lodge which was barely taken seriously.To now where the release of the iPad which was criticized for being too tumid for an iPhone but too small for a laptop which has made substantial profit, is astounding. The brand image they have built is superior to any other technological brand in the market, in my opinion. 2. With Sales of iPod falling and Apple facing fierce competition from all quarters such as Sony, Dell, Samsung and other electronics firms as well as mobile phone makers who are incorporating MP3 imposters into their devices, can the iPod survive?The iPod has become the standardized form of MP3 players in the market, pickings up 50% of market share in the MP3 market (Trott, P 2012). Although Apple has recorded a fall in iPod sales in recent years, they have been substituted for other apple products which have had a huge increase in sales such as the iPhone which is commonly used as an MP3 player. Other companies have tried making and matching and bettering the iPod with their own MP3 players but have been unsuccessful in knocking off the physical body 1 MP3 player of the decade.Apples brand is so strong in that market with so many different versions of the iPod, making them an affordable and safe picking when choosing an MP3 player. Still competitors willing keep trying to better the iPod through MP3 applied science in their own devices, the iPod will have to keep on better if it wants to keep the upper hand in the market. To keep their spot Apple with have to keep improving the quality and applied science of their iPod and keep its slick down original design, while still keeping the prices compet itive with other brands.Even newer technology will need to be presented by Apple if it wants to keep MP3 market shares high, futuristic technology will have to be designed peradventure holograms technology and increasing the uses that the iPod MP3 already has. Although I believe it is inevitable that iPods and MP3 players will soon be a very small market in todays society with so many other devices having the phasered technology plus more, that is still a fair while outside(a) and more profit is definitely yet to be made through the iPod.New fashionable unique covers can make the iPods more attractive to consumers, as well as all the accessories such as jogging/ fitness straps to hold them while the consumer participates in physical activity. Also upgrading the headphone design so it sits in more comfortably. I think more or less kind of hologram technology will become evident in the futurity of the mobile phone or iPod technology. Also a backup retention where the whole devi ce is always backed up to a computer device so absolutely nothing is lost if a phone breaks, or is lost. 3.How can Apple influence succeeding(a) technology developments or establish strategic alliances to ensure it is a dominant force in the hand-held device that will incorporate two the cellular phone and the MP3 player? Apple must continue to maintain a positive and believe strategic alliance with other companies in the future to ensure that their plans for future technologies arent leaked, or copied. If they are able to create that kind of a strategic alliance, and with a major technical company (e. g. HP) they could create some mind blowing new technology in the future.The possibilities if Apple were able to squad up with a technology giant could mean massive $$ for both companies, and new technology which could come out of that type of alliance could organise the standards for the next generation of the industry. With the ability Apple have to keep upgrading and improving their products this would give them a huge advantage over their competitors. However for now, Apple must make sure they maintain their brand image, as the producers of the newest and outmatch technology.The only way they will be able to do this is by keep upgrading their current products, while they wait for new technologys to be developed. They must also keep designing new and upgraded products, so when new generation technologys become available, people count on to buy their product first. This will help keep them as a dominant force in the future hand-held device of MP3, cellphone industry. References Trott, paul. 2012 innovation management and new product development 5th edition. prentice hall/pearson