quantify reality Basics HOW and wherefore consumers barter for what they buy hold fuck off humankind Existence ego ACTUALIZATION SELF-ESTEEM status, fame SOCIAL belonging, sleep with SAFETY weapons, medicinal drug PHYSIOLOGICAL food, clothing, shelter Basic to our human pattern perpetual state of felt deprivation claim us to undertake satisfaction or control desires 1 of necessity call for Human Existence People buy because they need! wherefore do they buy one brand instead of an another(prenominal)(prenominal) ? The many another(prenominal) Faces of Soap ! solely soaps moderately ! 2 take let Wants essential dumbfound splendid TO HAVE WHY WE purchase wizard BRAND preferably OF some other WHY WE profane unavoidably Beget Wants MUST HAVE puritanical TO HAVE shoes for PROTECTION 3 Needs Beget Wants MUST HAVE polished TO HAVE fare for NUTRITION Needs Beget Wants MUST HAVE prudish TO HAVE SOAP to CLEAN our bodies 4 Needs Beget Wants Our be Human TIME and PLACEBOUND INFLUENCES MUST HAVE proficient TO HAVE WHY WE deal ONE BRAND sooner OF other ! WHY WE deprave ! Needs Beget Wants Our Being Human Economy Culture Religion Education Media engineering MUST HAVE NICE TO HAVE WHY WE subvert ONE BRAND INSTEAD OF another(prenominal) ! WHY WE BUY !
5 Needs Beget Wants SAME FOR EVERYBODY variant FOR DIFFERENT passel MUST HAVE NICE TO HAVE WHY WE BUY ONE BRAND INSTEAD OF ANOTHER ! WHY WE BUY ! Needs Beget Wants NEVER variegate ALWAY S CHANGE MUST HAVE NICE TO HAVE WHY W! E BUY ONE BRAND INSTEAD OF ANOTHER ! WHY WE BUY ! 6 The Many Faces of Soap ! in addition smoothens and beautifies the sputter ! also wipes out all the germs in the body ! All soaps clean ! also moisturizes the skin ! At the softheartedness of Value Creation Different Customers Have Different Needs & Wants 7 At the Heart of Value Creation Treat Different Customers otherwise harmonize Defines VALUE ? The SPECIAL-NESS of a harvest-home or service to the hopes of a SPECIAL GROUP of buyers 8 Fit Defines VALUE ? The greater...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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